The following policy has been created to establish guidelines for use of social media sites controlled by Oklahoma Educators Credit Union and its employees. This includes sites such as Facebook, Twitter, MySpace, LinkedIn, and YouTube to name a few, and refers to not only the social media accounts of OECU, but also to the posts of employees on their own or others’ accounts should the content relate to OECU.
BUSINESS COMMUNICATIONS AND SOCIAL MEDIA
Use of social media may be a component of the credit union’s marketing and communications strategy. Procedures have been created to establish, develop, and maintain the credit union’s Internet presence, and to communicate with members and the public using on-line resources.
PERSONAL AND OFF-DUTY USE OF SOCIAL MEDIA
Oklahoma Educators Credit Union has an interest in public statements and other public content that refers to the credit union, their respective employees, officers, directors, and members.
With regards to content provided to the public, the credit union has compiled a list of material that will not be allowed on our sites. All material will be reviewed before posting to the extent capable by the site. Comments and posts that will not be accepted may include:
- Advertising or off topic material that does not present the credit union in a professional manner. Bullying, personal attacks, offensive language, discrimination or any comments that may drive others away from participating in the discussion. This does not include civilized disagreement.
- Any posting that violates any local, state, federal, or international law including copyright infringement.
- Posts from individuals under age 13.
- Content other than unformatted text unless prior arrangements have been made with a representative of the credit union.
- Compromising or personal information such as account details or birthdates. Specific names should not be used as a general rule to help protect individuals’ privacy.
With regards to content provided by employees on OECU social media, commenters should follow the same guidelines as above and, in addition, comply with these standards:
- Subjective information should be presented as the employee’s opinion and not necessarily the official view of the credit union.
- Employees should identify themselves as such and not attempt to misrepresent their position in the credit union or state unfactual or misleading information.
- Rates, promotions and nonpublic upcoming events or programs should be approved by management with special emphasis on compliance and legal implications.
The credit union intends for this policy to comply with all applicable laws, including laws protecting certain employee activities. OECU will enforce this policy as allowed by law.